#MobileChat No. 84 with iTriage

Imagine experiencing chest pain when you’re out of town. You’re scared and realize you have no time to waste, but you don’t have a clue where you could possibly go for help. What would you do?

That’s exactly what happened to Scott Tooker. He was fortunate to have the iTriage app on his phone and he credits it with saving his life. Take a look at his story here.

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Unrest in the workforce raises opportunities for employee activists

Weber Shandwick and KRC Research released a report this week on Employees Rising: Seizing the Opportunity in Employee Activism. The report reveals that employee engagement is central to company success and is the underlying foundation for high-performing companies. Yet to prepare for the future workforce, employers will need to build upon engagement and embrace employee activism.

Employee activists make their engagement visible, defend their employers from criticism and act as active advocates, online and off. Many employee activists already exist today. Employers can’t afford to miss the open window of opportunity to lean in and capitalize on this movement.

Unrest in the Workforce

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#MobileChat No. 83 – The State of Mobile Messaging Apps

Don’t we already have enough mobile messaging apps?

I mean, we’ve already got WhatsApp, MessageMe, Tango, Line, GroupMe, WeChat, BBM, Facebook Messenger, Snapchat and Kik.

But wait, there’s also Voxer, Viber, KakaoTalk, Skype, Line, and now Vine just introduced private messaging capabilities.  To see more, read Hannah Beasley’s great overview of the lengthy and growing list of messaging apps.

Mobile Messaging Wars

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#MobileChat No. 82 with Refresh

We’ve all been there. The awkward social event. Lots of people we don’t know, yet we want to connect with someone and talk about more than just the weather or a broad conversation about our NCAA bracket that is already busted. What would happen if you knew not only a person’s favorite sports team but also their latest blog post or social interaction with others that you follow?

That’s what Refresh is working on.  Refresh is the only mobile application that connects the dots between profiles, photos, statuses and events across social networks to deliver a complete dossier about the people you actually meet in real life – so that you don’t have to.

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Use internal communication analytics to build your dream team

USA Dream Team

USA 1992 Dream Team, photo: Sports Illustrated

Great organizations are always trying to identify top performers. Who is making the most sales? Who is providing the best customer service? Who is running the most efficient production line? Who is the best at what they do?

After identifying top performers in a given role, it is common practice to review the methods, practices, and habits of these employees to identify the key activities that make them so successful. As Marcus Buckingham in writes in his book First, Break all the Rules, “You cannot learn very much about excellence from studying failure.” These findings are then applied across the organization, with the hope of making all employees more successful.

Your internal communications efforts can benefit from a similar approach.

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Using mobile to retain staff, improve customer service

Using mobile to retain staff, improve customer serviceRestaurant owners and operators are taking notice of the potential of mobile communication. They recognize that most of their employees are mobile-centric, while a significant portion are millennial, and the importance of using methods most familiar to their employees to ensure engagement.

Red e App’s founder and CEO, Jonathan Erwin, published a guest blog post to FastCasual.com on this very timely topic, Using mobile to retain staff, improve customer service.

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#MobileChat No. 81 – The Digital Behaviors of Millennials and Boomers

The tweet chat called #MobileChat has for nearly 2 years covered topics ranging from new mobile apps, mobile marketing strategy, and the continuing revolutionary shift towards a connected and mobile planet. One topic we haven’t covered specifically is how varying age demographics utilize the new digital world.

Millennials and boomers represent almost half of the US demographic, 77 million in fact in each generation segment. That’s a huge opportunity and challenge for brands and businesses seeking to engage 2 vastly different generations – one who has adopted tech and one that was born into it.

population by generation

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Marketing and client engagement summer internships

Do you dream of working at a startup? Better yet, a startup that is revolutionizing mobile communication for enterprises?

If so, considering applying for one of our summer intern positions in marketing and client engagement.

Red e App is a three year old technology startup based in Louisville, KY. We are responding to the mobile revolution by providing the best possible communication platform to enterprises who have never before been able to communicate directly with front line employees. Our pace is fast and no two days look the same.

Fun is our mantra; apply now to join our collaborative team

Fun is our mantra; apply now to join our collaborative team

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How to select an enterprise social network

For better or for worse – social media has permanently changed the way humans interact. As a result, nearly every mid-sized to enterprise company is looking at using this social shift to improve workplace productivity and engagement. If you are tasked with an internal communications role of any kind, you have probably considered using a social network for your organization. Where do you start when you’re looking for a social networking tool?

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#MobileChat No. 80 with Innohub

There has been an on-going debate for years now in marketing circles about which is more important – Content or Context.

To help the #MobileChat tribe think through the current state of Content and Context marketing for mobile, we’ve asked Innohub to be our next guest to chat about what they’ve been working on for the past year as well as their mobile marketing product called Uplette.

Innohub

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