Red e App sponsored and presented at today’s (October 4, 2012) Emerging Media Summit in Louisville, KY. The Summit, hosted by IABC and the Louisville Digital Association, gathered internal and external communicators seeking new media strategies.
Our CEO and Founder, Jonathan Erwin, provided an engaging chat regarding collaboration in a mobile and social world. To quote Jonathan, “Collaboration breaks down the internal silos. Employees want to be social and it is their organizations responsibility to provide them the tools. Informed employees are engaged employees. And engaged employees are more productive and promote your brand just as well, if not better, than any marketing campaign.”
We were in good company. The presenters included Shannon Paul of Fifth Third Bank, Alison Groves of Raven Tools, Nichole Kelly of Social Media Explorer, Ben Loetz of Verizon Wireless, Cody Vest of Vest Advertising, Dennis Yu of BlitzLocal, Patti Hobbs of UPS Airlines and Aaron Perlut of Elasticity.
Marketing Director, Red e App