[UPDATE: View the Greg Murphy Storify for a recap of the live Q&A]

So your company is coming off of summer and you are finally going to take mobile marketing efforts seriously. Or better still, you finally got approval to move forward with the mobile initiatives you’ve wanted to do for months (or dare I say years).  Where do you start? What are the best products and resources for maximizing the mobile marketing budget you have while at the same time creating the best possible scenario for a strong Return on Investment (ROI).

Greg Murphy Exact TargetThat’s where companies like Exact Target come in. I’ve asked Greg Murphy, Senior Mobile Analyst at Exact Target, to give us both a broad but deep overview of mobile marketing and some use cases of HOW mobile is working for their clients and WHY mobile is more than just one medium for a comprehensive digital marketing matrix. Greg focuses on building and packaging products that empower marketers to meet the growing consumer demand for a mobile-catered brand interaction.

Join us on Wednesday, August 28th from 9-10pm ET as Greg does live Q/A with us. I have lots of questions for him. I hope you do too. It should be a conversation devoted to a mobile-catered crowd, namely YOU!

Chat more soon – Patrick