[UPDATE: View the BestBuzz Storify for a recap of the live Q&A]

There has been plenty of buzz the past few days about Black Friday, which officially signals the start of the holiday shopping season. Some love it. Others hate it. I’m not here to judge either way. I’m more akin to the band of brothers who congregate together on the mall benches and watch vigilantly over the shopping loot victoriously seized by their wives or significant others. Yep, that guy. Yet, don’t feel too bad for me and the other mall watchers. We may have one eye laser focused on the stroller(s) and mountain of department store bags, but the other is fixated on our other social world via our mobile devices, which is happening on-line and all-the-time.

Our next guest on #MobileChat is Carrie Layne, CEO and Co-Founder of BestBuzz (website; Twitter). BestBuzz is a mobile and social platform helping businesses and brands generate buzz for both their paid, owned, and earned media. If you’re not familiar with those terms, here is an informative graphic and Forrester Research blog on the topic.

PaidOwnedEarnedSocial

Join us Wednesday December 4th from 9-10pm ET via #MobileChat on Twitter as we do live Q/A with Carrie to learn more about BestBuzz and the continually blurring lines of the on-line and off-line world.  Plus, as we get into the full holiday shopping extravaganza, I’m sure we’ll have plenty of additional buzzing topics to talk about.

Chat more soon – Patrick Goodman