The tech world is buzzing with Facebook’s announcement to acquire WhatsApp for a remarkable $16 Billion. At publication, there were 66,300 Google news results. Being a mobile platform focused on employee communications, we have the perspective of the enterprise, and ask … What’s the equivalent of WhatsApp for the enterprise? How can enterprises take advantage of the behavior shift and interest in mobile messaging? The consumerization of the enterprise is picking up steam as the consumer and employee personas become more entwined. As individuals are exposed to efficient design and workflow as consumers, they expect the same aesthetically-pleasing interfaces and productivity at work. Organizations need to be thinking about how they can shift their communications to mobile. Especially organizations with a predominantly non-desk/hourly/frontline population.
- Email has become a vast wasteland of numerous communications that are difficult to track and read.
- Texting is unsecured and not generally used for activity-based situations that require scheduling.
- Newsletters and other paper trails are costly to print and mail, cannot be tracked, and are not as immediate as electronic communications.