[UPDATE: View the Innohub Storify for a recap of the live Q&A]
There has been an on-going debate for years now in marketing circles about which is more important – Content or Context.
To help the #MobileChat tribe think through the current state of Content and Context marketing for mobile, we’ve asked Innohub to be our next guest to chat about what they’ve been working on for the past year as well as their mobile marketing product called Uplette.
Uplette delivers highly personalized, context-aware and dynamic mobile landing pages directly to any mobile device using any communication technology, including mobile ads, QR, SMS, NFC, Smart images, iBeacon and Low Energy Bluetooth (LEB). It allows brands and advertisers to optimize their campaigns and measure mobile marketing ROI with more precision than ever with a robust suite of analytics, reporting, campaign management, and editing tools. The project commenced in Summer 2013, and has since launched with major brands and agencies, including Pepsi Co. and SDI Marketing.
Content evangelists hail the fact that in order to be heard and known, one must create articles, blogs, videos, podcasts, white papers, and more as the way to generate brand awareness as the key factor to generate interest that eventually leads to sales.
Context advocates maintain that more and more “Content” is being created every day and as a result, people are overwhelmed and can’t possibly see or read the mountain of information that floods their social media feeds and inboxes. Thus, the way to differentiate is by utilizing Context to dynamically display the right kind of Content, to the right audience, at the right time.
And the current debate gets an additionally layer of complexity now that mobile devices are part of the conversation.
Have questions about how to get better performance for your mobile marketing efforts? Then join us on #MobileChat Wednesday, March 19th from 9-10pm ET as we chat live with the Innohub team as they seek to crown Content or Context as the true ‘king’ of mobile marketing.
Chat more soon – Patrick Goodman