“I have an app idea but don’t have an app yet – how should I market it?”

[UPDATE: View the Sandra Ponce de Leon Storify at the bottom of this page for a recap of the live Q&A]

I bet you’ve heard that a few times. Going from an app idea to building an actual product is difficult. Getting the app to market and then gaining traction presents an entirely new challenge.

sandra_ponce_de_leonTo help us think through how one company, Trunx, has been able to create brand awareness and grow a large community of advocates, Sandra Ponce de Leon, VP of Marketing at Trunx, will guest on the next #MobileChat.

Sandra has vast experience helping tech companies establish their brand and create go-to-market strategies for new product launches, in addition to extending and executing on existing marketing plans. She will share which marketing methods have worked best, and which have failed to convert. Knowing what not to do when marketing a new app idea can be invaluable to a company.

Join us Wednesday, October 22nd from 9-10pm ET via #MobileChat on Twitter as we do live Q/A with Sandra and learn what it takes to find your new app’s marketing secret sauce.

Chat more soon – Patrick Goodman