About six months ago, I sat in a room with 10+ people working for one of our largest customers. The meeting was commissioned to discuss internal communications across the organization, with mobile communications at the center. After nearly a year of implementation, this company is now reaching more employees with Red e App than they ever have with @company.com email.
They continue to add hundreds of employees to their Red e App network every month, and this consistent growth has helped shape their company’s culture and communications in groundbreaking ways.
What struck me in that meeting, however, was not the success of their Red e App network, but how they saw Red e App as a true partner in bringing better communication to their organization as a whole. We presented strategies for helping them make their employee experience mobile-friendly on all fronts – from hiring and onboarding, all the way down to everyday communication.
We helped them understand the demographics, habits, and trends affecting their workforce in this ever-changing mobile landscape. Red e App is more than just a vendor – we are helping them transition into the age of social, mobile, and on-demand-everything. This is a business-critical mission as they strive to retain top talent and improve employee engagement.
I was reminded in this session that enterprises should always choose a true partner – not just a vendor – to serve their company’s complex needs. Anyone can download a free app that promises to solve communications challenges in an instant, but you are missing a critical piece of the puzzle when you *only* invest in technology.
In your discovery process, ask your potential vendors . . .
- How can you guide me with implementation and on-boarding?
- How can you help me overcome the challenges of new technology adoption with my employees?
- What have you learned from working with other companies like mine?
- How can you help me manage my company’s complex hierarchy?
- Can you help me set measurable goals and milestones?
- What training and ongoing success coaching do you provide?
At our most recent implementation with Brace Industrial Solutions, one of their administrators remarked, “This is a great implementation! It’s much easier than the other systems we are putting in place right now. Your training has been so helpful and the application is so easy to use that I already feel comfortable with it.”
Partnering with our customers means we collaborate and we have common goals. We measure our success based on our customers’ analytics and engagement.
Do you have additional discovery questions to add to my list? Share them with me on Twitter @_hannahbeasley.