When considering an app for internal communications, it is fairly common to ask about “white labeling”. This is the practice of making your company name and logo the primary graphic elements associated with the app.

At first glance, this may seem like a great idea, but there are several reasons why this is likely not the best choice for your business.

Consider these factors when you investigate white labeled apps

1) Cost: White labeled apps may initially appear to be less expensive, but can ultimately end up costing much more than a traditional SaaS platform. Be sure to consider up-front costs for development and customizations, as well as ongoing costs for new features, bugs, and critical OS updates.

You may also incur extra costs for having your app available across multiple platforms (Apple, Android, and Web) or by making the app available in multiple languages. Red e App includes 10+ languages and support across platforms at no additional cost.

2) Behavior: Smartphone users are accustomed to communicating with employers and friends with branded apps such as Mail, Twitter, Messages, WhatsApp, and Facebook. Having an app that is branded with your company logo actually goes against typical smartphone user behavior, and is more difficult to find in the app store. Additionally, employees who are hesitant to download an app often place more trust in third party apps.

3) Implementation and Support: Most providers of white labeled apps build an app and deliver it at your doorstep. What comes next? The burden of implementation and support falls on your staff. Enterprises who work with Red e App receive the benefits of software with a service.

white labeled apps are not efficient

Specific to Red e App, we choose not to white label our app because we operate as a platform. Thousands of companies and tens of thousands of employees are able to utilize the same product, which provides you with timely updates, new features, and cross-platform support.

You benefit from a much better app experience including the technology itself, as well as our implementation and support teams, all while saving you money in the long run. 

Much like Microsoft, Google, Salesforce.com and countless other enterprise productivity apps, employees download “Red e App”, and then connect using their personal profile and company information.

Red e App chooses to brand inside of the platform, therefore, once an employee authenticates, they see your company brand and content. You can customize your network home page with your logo as well as a header image. Employees will see this in-app branding as they navigate through your network.