Non-Desk Matters is Red e App’s monthly email carefully curated to showcase news, developments, and insights within the world of employee communications, HR, and more.

Our April edition has a focus on Generation Z — who they are, what they like, how to make them hate you, and how to hire them.


 

Braces. Acne. Angst. Sounds like a teenager, right? Well, it’s time to add a few more key components to your teenage description. 60 million total teenagers. $200 billion in spending power. 26% of the US population.

Generation Z – those born between the mid-1990s to early 2000s – are currently teenagers, and their size and power are not to be underestimated. You need to understand what teens value and how this will impact your workforce.

We’ve gathered insights that will help in your teenager transition. The majority of your employees will eventually be members of Generation Z, and depending on your industry, you may already be seeing this shift. Now’s the time to get ahead of what’s to come.

Learn how to speak to, attract, hire, and retain teenagers:

Generation Z: The Next Non-Desk Workforce

Teenagers may seem like they’re from another planet but they’ll make up 20% of our workforce within five years. NDM interviewed teens to gather qualitative data and to better understand how non-desk jobs are viewed by this generation.

How to Make Millenials Hate You, the Pepsi Way

Keeping up with the Kardashians isn’t always a good thing. A controversial commercial has become a nightmare for Pepsi’s brand and provided real-time revelations for brands in what not to try with their teenage audience.

It’s Lit: A Guide to What Teens Think is Cool

Google has put together a thorough guide packed full of expert insight and eye-opening statistics to build a complete profile showcasing the makeup of Generation Z.

8 Key Strategies to Attract Gen Z

You don’t need to be a multi-billion dollar company with fancy amenities to attract Gen Z. Even with a modest budget, implementing these core strategies will have an immediate impact.

How to Hire a Teen

You’ve got all the info to position your company for the next generation, but what laws come into play when you hire a teenager?

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