Non-Desk Matters is Red e App’s monthly email carefully curated to showcase news, developments, and insights within the world of employee communications, HR, and more.

Our May edition has a focus on Crisis Communications and how to be prepared when disaster strikes your company.

 


 

Prepare for the worst but hope for the best. No one wants to live life — or run their business — with that thought constantly in their head. Yet, when the worst happens … will you be prepared?

Crisis is inevitable, and it almost always occurs unexpectedly. News cycles and social media move far too quickly for a figure-it-out-as-you-go crisis management plan, so having a strategy and the right tools in place now are crucial for organizational health. 

Most importantly, you need to prepare and equip your non-desk employees with crisis procedures and real-time updates. These employees are on the front lines of your business, and the role they play is critical.

Learn how to prepare your employees for a crisis:

Non-Desk Employees Need Communication in the Midst of a Crisis

Equipped with the right (or wrong) information, your frontline workers are conducting small scale press conferences directly with customers during a crisis.

United Untied: A PR 101 Lesson in Crisis Communications

Although it was a bloody PR nightmare for United Airlines, there are valuable lessons to be learned in how your company should utilize frontline employees to mitigate a crisis.

Podcast: Crisis Communications

Listen to this conversation with Silicon Valley crisis management experts to better define a crisis and create your plan. Jump to the 24 minute mark to hear their recommendations for employee communications.

Role of Employees in Crisis Management

Managing employees is a challenge within itself, but how do you manage them during a crisis? Do your employees know their roles during a crisis?

6 Indispensable Tactics for Successful Crisis Management

Although the best crisis management strategies are formulated long before the crisis occurs — there are six tips you can implement to successfully navigate a crisis.

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