My three year old daughter and I have a game we like to play each afternoon as we pull into the driveway and up to the mailbox. I ask, “what do you think we got today?” And she enthusiastically responds, “JUNK!”
And most days, she’s right. The bulk of our household snail mail consists of sale circulars, retail catalogs and other pieces often just addressed to “Current Resident.” Other than fodder for our guessing game, nothing to get excited about.
Unfortunately, many companies have traditionally approached dissemination of important internal messages in the same fashion:
- Mass blasts, lacking any personalization
- Generic flyers or posters that fall pretty flat in generating interest
- Messages drafted far from the front lines of the business by someone in the corporate office
All examples that give employees at most an understanding that they’re receiving something from nameless/faceless “HR” or “Payroll.”
Just as I immediately transfer my junk mail to the recycling bin, employees send these messages right to their mental discard piles. Even if there’s valuable information inside, the one-size-fits-all, “Current Resident” labeling has rendered the message ineffective.
But you know what jumps out at me in my mail stack? A holiday card from a friend or, more often, a utility bill. I know I either want or need to open this type of correspondence. Employees feel the same way when they can immediately spot that an internal message is relevant to them.
Red e App harnesses this power of personalization, ensuring that our customers can reach their employees in a way that works.
Why does this matter? Because the pertinent healthcare information for, say, an employee in Alabama is completely different than what an employee in London needs. We make it easy to customize the entire internal comms experience to the individual. As a result, no one feels like a generic “Current Resident.” And people actually read company communications.
Red e App also puts messaging ability in the hands of local-level senders. Managers can connect with their direct reports and even customize their app profile to include their photo in the sender details. Goodbye, nameless/faceless impersonal blasts; hello, tailored messages that stand out.
Will there be a scenario where the corporate office does need to broadcast information to the entire company? Of course. Some news by its nature warrants dissemination to all employees.
The key difference Red e App offers over less customizable channels, however, is that when the time comes to send to all, employees already know that if they’re getting it, it matters — to them. Red e App messages are always the holiday cards, never the catalogs.
Unless your employees are three year olds, we think they’ll really appreciate it.