Casino optimizes operation and increases revenue
Seminole Hard Rock Hotel and Casino in Hollywood, Florida is a one-stop shop for entertainment. Its 140,000 square foot casino is open 24/7 and includes 2,200+ slots, 90+ table games, and 40+ high stakes poker tables. There are nine award-winning and signature dining options, 500 guest suites, and a 5,500 seat arena to enjoy live shows. Every department must work together to coordinate the complete customer experience through streamlined operations and real-time communication.
Hard Rock Hollywood’s parent company conducted an employee engagement survey and an internal communications audit. Their largest communications gap existed between the hourly workforce – roughly 75% of their 10,000 team members – and their managers. The organization doesn’t provide hourly workers with company email, so more than 7,500+ employees had no real-time digital connection to the company.From scheduling to crisis communication, this created many inefficiencies throughout the organization. Messages from human resources were getting lost in the noise and word-of-mouth communication chain, and any communications that were happening could not be verified or measured.
Leadership at Seminole Hard Rock Hollywood turned to Red e App as a mobile communication solution for hourly/non-desk workers. Red e App allows employees to access a mobile messaging platform without a company email address, and it has provided them with a dedicated, internal, real-time mobile communication channel for informing and engaging all hourly employees in every location. Red e App was chosen as the right tool because it is an enterprise secure mobile communication platform specifically designed for large, hierarchical organizations with many locations, and a large hourly and non-desk dominant workforce.