#MobileChat No. 62 with Scott Cuppari
[UPDATE: View the Scott Cuppari Storify for a recap of the live Q&A] Integrated marketing at the local level isn’t easy. It takes thoughtful strategy, effective execution, critical measurement, and finally honest evaluation of successfulness. When a marketer then has to expand to a regional and potentially a national audience, the integrated marketing endeavor (as expected) becomes […]