Messages should come from a manager, not corporate

Messages Should Come from a Manager

Many companies send communications to their employees from the company brand. (So, for example Red e App might send a message to its employees that comes from, and signs off as Red e App.) In our experience, this is not a good practice.

We are here to tell you that a message from a manager is going to perform better, and do more to build your company into a positive environment for non-management level employees. It makes sense right?

To: [You]
From: [Company Name]

To: [You]
From: [Manager that you personally know]

You’re more likely to open the latter.

Associating a person to a message can help soften a difficult conversation, make information more relatable, and help make your organization more human. In addition, a manager is a good filter. They can eliminate noise by only passing on information they know is most pertinent to the employee’s job role. 

We even have stats to back it up.

Red e App customer Seminole Gaming gets dramatically better read rates when they send messages via Red e App comes from a human:

  • Read rate when the message is from “Seminole Gaming”: 65%
  • Read rate when the message is from the manager of the employees the message is going to: 90%
  • Read rate when the message is sent directly to one employee from a manager: 97%

MessageAnd it’s not just read rates that we are worrying about: having a poor relationship with your boss is one of the top reasons employees quit. Employees don’t need to be friends with their boss, but they need to have a relationship, which starts with communication.

Even better, direct and open communication leads to a positive and respectful relationship between the boss and employee

Since Seminole Gaming implemented Red e App in September 2014, their property managers and administrators have sent a combined 1.3 million messages with an average open rate of 72%. 

Communication dropped from one of the top three suggestions for improvement in the 2014 survey to the #9 suggestion in their 2016 survey. In addition to the improvement in overall communication, the communication from immediate supervisor  increased by more than 10 points.

Technology like Red e App helps empower managers to communicate more effectively with employees using e a direct method of engagement at their fingertips, in a messaging format that they and their employees are used to.

Check out our Product Tour for more great features.

 

 

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Red e App isn’t here just to sell software to put a Band-Aid on your communication problems — we’re out to change the world for non-desk workers. We’ve spent years in the trenches with companies of all sizes and all levels of complexity, and we’d love to help you consider how to make real change in your organization.