[UPDATE: View the MoPub Storify for a recap of the live Q&A]
Finding the best way to get your company, product, or service in front of potential buyers is as old as the Egyptians. The first medium for mass communication was with papyrus; the forms have been evolving ever since. Pamphlets, radio, posters, billboards, television, web sites, email . . . You get the point. The next medium for mass communication is mobile and determining how to get your advertisement on the small and mobile screen is way more involved than just running an ad in the local newspaper.
MoPub is a tech company devoted to making the process of buying and distributing mobile ads easier. What is MoPub exactly?
MoPub is a one-stop ad serving platform designed for mobile application publishers to manage their ad inventory on iOS and Android. MoPub enables app publishers to optimize multiple sources of advertising in a single product – including direct ads, house ads, ad network, and real-time bidding through MoPub Marketplace.
MoPub was founded by former AdMob and Google team members and is backed by Accel Partners, Harrison Metal Capital, and Jafco Ventures. They have offices in San Francisco and New York City.
MoPub recently agreed to be acquired by Twitter. I’m sure they’ll have plenty to talk about on Wednesday, Oct 2nd from 9-10pm ET via #MobileChat on Twitter as we do live Q/A with the MoPub social team.
Chat more soon – Patrick