[UPDATE: View the Scott Cuppari Storify for a recap of the live Q&A]
Integrated marketing at the local level isn’t easy. It takes thoughtful strategy, effective execution, critical measurement, and finally honest evaluation of successfulness. When a marketer then has to expand to a regional and potentially a national audience, the integrated marketing endeavor (as expected) becomes more complex and requires more resources, more time, and yes, more of the more.
BUT, what if your product or service has a global audience? How does effective integrated marketing work on a global scale? And of course, how does mobile factor in when strategizing for a global mobile audience?
Lots of questions, I know. That’s why I’m glad we have as our next guest a seasoned pro who has not only worked on the local, regional, national, and global level, but also worked with major brands tasked with crafting marketing messaging for the diverse global marketplace.
His name? Scott Cuppari from Coca-Cola Freestyle, the fully customizable touchscreen soda fountain.
Date for sharing of said global mobile marketing magical mojo? Wednesday, October 23rd from 9-10pm ET all via hashtag #MobileChat on Twitter.
Scott’s favorite Coca-Cola Freestyle blend? You’ll just have to wait until Wednesday to find out.
Chat more soon – Patrick Goodman