#MobileChat No. 81 – The Digital Behaviors of Millennials and Boomers

[UPDATE: View the Millennials, Boomers, and Tech  Storify for a recap of the live Q&A]

The tweet chat called #MobileChat has for nearly 2 years covered topics ranging from new mobile apps, mobile marketing strategy, and the continuing revolutionary shift towards a connected and mobile planet. One topic we haven’t covered specifically is how varying age demographics utilize the new digital world.

Millennials and boomers represent almost half of the US demographic, 77 million in fact in each generation segment. That’s a huge opportunity and challenge for brands and businesses seeking to engage 2 vastly different generations – one who has adopted tech and one that was born into it.

population by generation

For our next #MobileChat, the “guest” is YOU. Many of the #MobileChat participants who actively engage each Wednesday evening come from all age demographics and from various viewpoints.

Some participants are mobile marketers/thinkers who seek to mentor and strategize with business customers about how best to position a brand’s product or services for a social and mobile world. Others are mobile developers seeking the best UI/X (User Interface/Experience) for a broad spectrum of customers that use their apps.

Since both demographics use the exact same mobile app, how can it be made simple for each to understand and more importantly, for each to continue to use on an ongoing basis.

Join us Wednesday, March 26th from 9-10pm EDT for a live Q/A as we discuss in an open forum about how YOU use social and mobile for life and work, as well as, your specific POV concerning the direction ahead for both consumer (B2C) and business (B2B) marketing strategies for the millennial and boomer generations.

Chat more soon – Patrick Goodman

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