Non-Desk Matters: Is your company ready for a crisis?

NDM: Crisis Communication

Non-Desk Matters is Red e App’s monthly email carefully curated to showcase news, developments, and insights within the world of employee communications, HR, and more.

Our May edition has a focus on Crisis Communications and how to be prepared when disaster strikes your company.



Prepare for the worst but hope for the best. No one wants to live life — or run their business — with that thought constantly in their head. Yet, when the worst happens … will you be prepared?

Crisis is inevitable, and it almost always occurs unexpectedly. News cycles and social media move far too quickly for a figure-it-out-as-you-go crisis management plan, so having a strategy and the right tools in place now are crucial for organizational health. 

Most importantly, you need to prepare and equip your non-desk employees with crisis procedures and real-time updates. These employees are on the front lines of your business, and the role they play is critical.

Learn how to prepare your employees for a crisis:

Non-Desk Employees Need Communication in the Midst of a Crisis

Equipped with the right (or wrong) information, your frontline workers are conducting small scale press conferences directly with customers during a crisis.

United Untied: A PR 101 Lesson in Crisis Communications

Although it was a bloody PR nightmare for United Airlines, there are valuable lessons to be learned in how your company should utilize frontline employees to mitigate a crisis.

Podcast: Crisis Communications

Listen to this conversation with Silicon Valley crisis management experts to better define a crisis and create your plan. Jump to the 24 minute mark to hear their recommendations for employee communications.

Role of Employees in Crisis Management

Managing employees is a challenge within itself, but how do you manage them during a crisis? Do your employees know their roles during a crisis?

6 Indispensable Tactics for Successful Crisis Management

Although the best crisis management strategies are formulated long before the crisis occurs — there are six tips you can implement to successfully navigate a crisis.


Share This Post

More To Explore

Magnifying Glass Copy
Workforce Management

Workforce Management Trends

Will the last employee out the door please turn off the lights. Many are calling it the “Great Resignation,” with the U.S. Bureau of Labor

Red e App Small Business copy
Employee Engagement

Is Red e App suitable for small businesses?

Since the pandemic, America’s workforce has been in a state of flux. With talent shortages, increasing competition, and technological disruption, there is a greater need

services image

Technology enables real change

Red e App isn’t here just to sell software to put a Band-Aid on your communication problems — we’re out to change the world for non-desk workers. We’ve spent years in the trenches with companies of all sizes and all levels of complexity, and we’d love to help you consider how to make real change in your organization.

Complete the form for your download

This field is for validation purposes and should be left unchanged.

Complete the form for your download

This field is for validation purposes and should be left unchanged.