Guest post by Erin McMahon, Digital Marketing Strategist
Nonprofit friends: If you want to get critical information to employees and other stakeholders in real time, actually have your messages read, and do so in a private and secure way, you’re looking for internal mobile communication.
What is internal mobile communication?
- It isn’t: email, text (SMS) or anything tied to a mobile number
- It is: secure messaging within a private network established for your organization, using a mobile-based platform
- Most email isn’t designed for mobile consumption. Recipients on mobile miss information or skip reading altogether.
- Recipients don’t have time for longer emails and put them off indefinitely.
- Recipients don’t think emails are relevant to them.
- Inbox is full / other bounce-back / server problems / it’s Tuesday.
- Two words: email overload. (The McKinsey Global Institute said the average person spends 28% of a work week dealing with email!)
- Crisis communications
- Decision-making and problem-solving
- Responding to urgent needs
- Addressing unexpected changes
- Sharing critical program or funding information
- Maximizing efficiency
- Accuracy
- Efficiency
- Flexibility
- Ability to adapt
- Productivity
- Board members
- Volunteers
- Key investors
- Strategic partners
- Clients or constituents