For the last several months, we’ve had hundreds of conversations with multiple enterprise clients about the Red e App product.
They ask the usual questions:
1. What does the app do?
2. How does it work?
3. Is it secure?
4. Is this like SMS?
5. How much does it cost?
6. and so on . . .
Here’s my favorite question so far:
How is Red e App different from other mobile apps?
There are multiple ways to respond to this and I plan to do so in the coming months with several blog posts; however, one clear way that Red e App is different is that it is an ACTIVE app. It is active in that we use push notifications to alert the mobile device user that an important message is waiting for them to read and to take action. Push notifications, if used well, elevate a mobile app from being just one of many other passive apps to one that is memorable. If you are unfamiliar with push notifications, here’s an article to review. ‘How push notifications add longevity to an app‘.
One common problem expressed by enterprise clients is that many communication messages are currently being ignored; thus, not leading to action. To get an employee or customer to take action doesn’t mean you have to be pushy, but you need to get their attention. If your business plans to have an app and communicate on mobile devices, you must take into account whether or not your app is ACTIVE or just passive.
We’re Red e App and we’re proudly an ACTIVE app.
Patrick Goodman
Red e App Product and Engagement Director
