For the last several months, we’ve had hundreds of conversations with multiple enterprise clients about the Red e App product.

They ask the usual questions:

1. What does the app do?
2. How does it work?
3. Is it secure?
4. Is this like SMS?
5. How much does it cost?
6. and so on . . .

Here’s my favorite question so far:

How is Red e App different from other mobile apps?

There are multiple ways to respond to this and I plan to do so in the coming months with several blog posts; however, one clear way that Red e App is different is that it is an ACTIVE app. It is active in that we use push notifications to alert the mobile device user that an important message is waiting for them to read and to take action. Push notifications, if used well, elevate a mobile app from being just one of many other passive apps to one that is memorable. If you are unfamiliar with push notifications, here’s an article to review. ‘How push notifications add longevity to an app‘.

One common problem expressed by enterprise clients is that many communication messages are currently being ignored; thus, not leading to action. To get an employee or customer to take action doesn’t mean you have to be pushy, but you need to get their attention. If your business plans to have an app and communicate on mobile devices, you must take into account whether or not your app is ACTIVE or just passive.

We’re Red e App and we’re proudly an ACTIVE app.

Patrick Goodman
Red e App Product and Engagement Director

Share This Post

More To Explore

Magnifying Glass Copy
Workforce Management

Workforce Management Trends

Will the last employee out the door please turn off the lights. Many are calling it the “Great Resignation,” with the U.S. Bureau of Labor

Red e App Small Business copy
Employee Engagement

Is Red e App suitable for small businesses?

Since the pandemic, America’s workforce has been in a state of flux. With talent shortages, increasing competition, and technological disruption, there is a greater need

services image

Technology enables real change

Red e App isn’t here just to sell software to put a Band-Aid on your communication problems — we’re out to change the world for non-desk workers. We’ve spent years in the trenches with companies of all sizes and all levels of complexity, and we’d love to help you consider how to make real change in your organization.

Complete the form for your download

This field is for validation purposes and should be left unchanged.

Complete the form for your download

This field is for validation purposes and should be left unchanged.