Red e Enterprises: Engage a Distributed Workforce with Real-time Messaging

  • Use Case Scenario: A national restaurant chain seeks a mobile communication platform to connect with its store managers, marketing teams, and servers to cover schedules and to communicate training, product, specials, logistic coordination and general announcements.
  • Solution: Red e App delivers targeted and high-value messaging via a readily-accessible mobile app framework.
  • Value: Direct, effective, and timely notifications to non-desk working employees.

The restaurant communicates announcements through multiple, untracked avenues, such as traditional bulletin boards, store meetings, and physical inboxes, leading to inefficiency, confusion, and frustration. The restaurant, as is the case with many internal employee networks, does not have or need to provide its wait staff with email. The restaurant engaged Red e App to deliver high-value and action-oriented mobile messages to its staff.

The individual restaurant managers oversee an average of 75 staff members and struggle to communicate consistently with them. The manager is reliant on traditional means such as bulletin boards and meetings where you cannot track readership nor have 100% attendance. Therefore, there are announcements that are completely uncommunicated.

Scheduling is one of the restaurant managers’ biggest challenges – balancing forecasted demand with actual guests, and covering schedules for sick staff members. Scheduling consumes approximately 70% of a manager’s time. The restaurant knew that implementing email for all staff members was not the right solution – as email takes time away from their primary duties and is costly. They observed over 75% using smart phones and sought a push notification mobile tool to engage with staff members when and where they are the most – within arm’s reach of their mobile device.

With Red e App, employees receive important notifications instantly to their mobile device, wherever they are and without having to filter through the bulletin board postings or worry that they missed the message during a staff meeting when they weren’t scheduled to work. The manager can contact staff instantly to fill in for understaffed time or alert staff when they are over-scheduled.

Red e App creates an engaging platform for outreach amongst servers and managers. Servers have indicated increased job satisfaction with their ability to receive new product announcements, training and scheduling notifications on their mobile device. Managers have reported greater time efficiencies in covering open shifts and higher customer satisfaction surveys due to an informed and connected service staff using Red e App.

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