Most of the people who care for residents at a senior-care operator do not sit at a desk. Chefs, cooks, facility managers, nurse aides and PRNs move from room to room all shift. None of them has a company email address.
That is the problem one operator set out to solve a decade ago. If you cannot reach a person, you cannot tell them about a schedule change, a policy update or a safety notice. They find out late, or they do not find out at all.
So the operator gave every one of them the same thing: an app on the phone they already carry.
As of April 2026, 18,860 employees are connected, across 155 campuses, on one communication layer. Of those, 88.3% use it every month. In a single 30-day window, the team read 1.62 million messages, and across ten years it adds up to more than 134 million.
For comparison, in 2015 the whole network had read 1.2 million messages, ever. Today it beats that number in about three weeks.
Adoption is the hard part of any frontline tool. This operator runs at 96.5%, and has for years.
A few reasons it holds up. The app opens on the phone in a pocket, so there is nothing to log in to at a desk. Messages come from a campus leader the person knows. And every message is something the person needs for the next shift, so reading it pays off right away.
When 155 campuses use one layer, you can see which ones are reading and which ones are not. The operator sorts its campuses into four tiers by read rate. The top tier averages 71.5%. The lowest averages 22.8%, and that is where an operator looks first: a broken supervisor routine tends to show up there before it shows up in agency spend or turnover.
Reach comes first. Once everyone can be reached, every other piece of the job gets easier: coverage, training, safety, recognition.
If you want to see how this would look for your own frontline, book a short demo.