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Industries · Retail / CPG

Your brand lives at the shelf. So does your frontline.

Store associates, distribution-center teams, field merchandisers and reps — high turnover, many locations, and rarely at a desk. RedeApp reaches every one of them, governed, with no corporate email.

See the use cases

In retail and CPG, the experience and the execution happen where headquarters cannot see — on the floor, in the aisle, at the distribution center, on the merchandising route. Across many locations and high turnover, the message that matters rarely reaches the associate who needs it. RedeApp is the surface that reaches every store and every route, governed.

What retail and CPG operators ask

Built for many locations and fast turnover.

The questions our team hears from retail and CPG leaders — and how RedeApp answers them.

  • Across every store and DC?

    Regional and store-manager autonomy with central governance, across every location and banner. See the platform →

  • Will high-turnover associates adopt it?

    One app on the device they already carry, no corporate email — reach the floor from day one. See how it reaches them →

  • Scheduling, tasks, and promo updates?

    Shift swaps, task and planogram comms, and promo or brand updates — frontline-first, run by Shelbe. See the workflows →

  • Field reps and merchandising?

    Governed access by role and location, with document and record capture from the field. Visit the Trust Center →

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In Production

Built for the store, the DC, and the route.

The frontline the conventional enterprise stack cannot reach is spread across thousands of stores, distribution centers, and merchandising routes. RedeApp delivers the governed action where the work happens: a shift filled before open, a planogram update acknowledged on the floor, a field report captured at the shelf — each identity-bound, human-approved, and logged. No corporate email. No managed device. No exception process.

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The trust posture

What your security review will need.

SOC 2 Type II — independently audited across Security, Availability, Processing Integrity, and Confidentiality, unqualified opinion. AES-256 at rest, TLS 1.2+ in transit. SSO through your IdP, MFA enforced, customer-managed KMS. Governed access by role and location, with human-in-the-loop on every high-impact agent action.

  • Walled garden by default

    Shelbe uses retrieval-augmented generation grounded in your verified Document Hub. Your proprietary knowledge never trains a public model. Zero hallucination, zero leakage.

  • PII and PHI guardrails

    Automated redaction and least-privilege provisioning ensure sensitive identifiers never surface in prompts or to unauthorized users.

  • AI Act + sector-ready

    Customer-private grounding with citation and permission-gating is the minimum viable substrate for AI in regulated frontline industries. EU AI Act, HIPAA, sectoral frameworks — all assume the architecture Shelbe ships with by default.

  • Open integration plane (MCP)

    Shelbe reaches Workday, ADP, ServiceNow, SAP, EH&S, training, and recognition through MCP — collapsing the integration plane into a single conversational interface over the systems your enterprise already runs on.

  • Human-in-the-loop governance

    Human-in-the-loop controls on every high-impact agent action. Autonomous agents propose; humans approve. The same governance applies to how Shelbe learns — every feedback signal that shapes the model is reviewable, attributable, and within your team's control.

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Next step

Solve digital abandonment. Deploy the Frontline OS.

A 30-minute session on multi-location rollout, WFM and task-management integration, field execution, and the deployment shape across your stores and routes.

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