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Customer story · East & Westbrook Construction

Here’s how East & Westbrook’s leadership gained real efficiencies and employees stopped saying “I didn’t know.”

When unconnected non-desk workers get connected, leaders get unprecedented connection to the front lines of the business. 200 staff. 20+ states. One channel that minimizes the distance from corporate office to job site.

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E&W + RedeApp implementation

One month in, the workforce was connected.

  • 80%+
    Overall adoption across the workforce
    Within a single month of rollout
  • 96%
    Overall message read rate
  • 9,000+
    Messages read to date
  • 1,000+
    Digital forms submitted through the platform
    Including the ‘Good Catch’ safety-incident report

Customer: East and Westbrook Construction  ·  HQ: Louisville, KY  ·  Industry: Concrete construction, multi-site  ·  Workforce: 200+ staff across 20+ states  ·  On RedeApp since: 2019

East and Westbrook’s core business and area of expertise lies in concrete construction, with a focus on long-lasting relationships with their customers, subcontractors, and other business partners. Their team works together as a tight-knit group of safety, quality, and performance-driven professionals. Sound familiar? Even for such a well-run organization, without the right tools in place, communication across national projects was complex, cumbersome, and frequently delayed. A lack of real-time communication also meant that East & Westbrook had no streamlined way of collecting data from the field — job-site inspections, safety concerns, and procedural forms all lived on paper and often never made it out of a foreman’s truck.

It’s simple, really. They had a few…

Challenges.

Leadership communications relied heavily on word of mouth — important information got lost in transmission. Word of mouth → 200 staff → 20+ states is not a system that scales.

  • Paper forms, lost in transit

    Inefficient, paper forms for important tasks like Job Site Inspections and Safety Checklists were incomplete, delayed, and inefficient (not to mention often physically dirty or torn from job sites). Papers were passed among supervisors and leaders, with hopes they’d reach their destination despite the bottlenecks.

  • No pattern visibility

    East & Westbrook has a culture and track record of completing every job on time and injury-free. To continue on this path, superintendents, foremen, and safety leaders needed a better way to identify issues early, track forms in a central database, and gain insights into patterns happening across job sites.

  • Dispersion outpacing communication

    As the company has grown, workforce dispersion has increased, and communication with managers and teams is more critical. Getting a message from the corporate office to the field became more and more difficult with each new project.

  • The compounding cost

    Each challenge in isolation is manageable. Stacked across 20+ states, they create the structural “I didn’t know” problem — where even a safety-first culture loses visibility into the patterns that prevent the next incident.

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Solution.

Deploying RedeApp was a game-changer for East & Westbrook. Putting the right digital tools in every employee’s hands transformed the way they communicate and provided insights into their business like never before. Yes, it’s possible to connect the unconnected to strong business outcomes and avoid the risks of doing… well, nothing.

The Wheel of Connected Intelligence:

  • Instant connection
  • Consistent connection
  • Secure documented communication
  • Structured communication & connections
  • Accessible & private controls
  • Organized & relevant content
  • Real-time notifications & communication

What it now powers at E&W: change management; safety & compliance; training & learning; benefits enrollment; operational efficiency & field leadership; data management and intelligence through aggregated form data; employee recognition; automation of manual tasks; accountability; workforce development.

“Good Catch” safety incident reporting.

For the “Good Catch” form alone, there has been a 73% increase in form submission. This has significantly increased visibility into issues regarding accident prevention, quality, and liabilities in a highly dispersed workforce. An incident is 2.5x more costly than stopping to document and correct a potential issue.

In addition to making workflows more efficient, simplifying permitting, saving time, and increasing productivity, digital forms have given East & Westbrook unprecedented insights into patterns across the organization. They are now able to identify consistent issues and successes with specific work crews, project managers, and job sites. Pattern identification allows them to take strategic actions to make the organization more efficient and develop stronger leaders.

The impact of a connected workforce

Results.

This is one word-of-mouth message that everyone at East & Westbrook is sharing: “Download RedeApp now.” Other common phrases are “I just RedeApp’d you,” and what they aren’t hearing as much anymore is “I didn’t know that.”

  • Meaningful connection

    Company-wide connection to role, job, management, and company — making E&W a premier employer in Louisville. Employees immediately saw how easy it was to gain access to information, complete forms, and communicate with their teams.

  • Automated workforce optimization

    Development and management that is now able to be extended out to the entire workforce. The premier-employer story isn’t a poster on a breakroom wall — it’s the daily experience of being well-equipped and informed.

  • Access to critical documentation

    Policy, workflow, and compliance documents are now at the fingertips of any employee who needs them. When they utilize the forms, submissions are seamlessly distributed to the management team.

  • Pattern intelligence at scale

    Job-site safety teams now identify consistent issues and successes across work crews, project managers, and job sites. Pattern visibility wasn’t possible on paper. It’s the difference between a safety culture and a safety infrastructure.

jonathan westbrook headshot

From the President.

East & Westbrook originally sought out RedeApp as a solution to improve communication with our workforce, a majority of whom do not have company email. Instead of keeping and updating a database of employee home and mobile phone numbers, we are able to quickly and easily communicate directly with individual employees, project teams, departments, or the entire company. The engagement on the app has exceeded our highest expectations. But with additional support from RedeApp, we were able to take the platform a step further and digitize our most frequently used reports and forms. Now we have almost every communication tool at the fingertips of any employee who would need access, and when they utilize these forms, they are seamlessly distributed to our management team. RedeApp has provided a huge boost to our information sharing and efficiency in a few short months of adoption.

Jonathan Westbrook
President, East & Westbrook Construction

Why it matters across state lines.

When you have crews spread out on multiple job sites and in some cases, over multiple states, you need to be able to communicate information in a timely manner. RedeApp gives us the ability to minimize the distances and communicate with everyone at one time. It has helped us maintain our culture of Safety and Quality because issues can be avoided or addressed before things happen. This has been an invaluable tool for our operation.

Tim Ernst
Human Resource Director, East & Westbrook Construction

Now you know.

Solve digital abandonment. Deploy the Frontline OS.

If you’re running a multi-state field operation on paper forms today, we’ll walk your safety and operations teams through the East & Westbrook deployment pattern directly. Real customer references available.

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  • Louisville Paving and Construction

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    Hometown peer to East & Westbrook. Same paper-to-platform pattern, different telemetry shape — proof that the construction-industry play generalizes beyond a single operator.

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    • Field-leadership signal in real time

    Read the Louisville Paving story →