Is it possible to have a mobile app that requires ZERO downloads from a mobile app store and ZERO installs and thus is available ANYwhere and ANYtime?
ZapTap believes it’s possible. ZapTap describes their brand as:

Join us Wednesday, January 23rd at 9pm ET as we chat with @ZapTap360 about how brands can effectively leverage social and mobile with today’s mobile-centric shopper.
Chat more soon!
Patrick Goodman
Red e App Product and Engagement Director