“There was 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days, and the pace is increasing … People aren’t ready for the technology revolution that’s going to happen to them. As quoted by Google’s Eric Schmidt in 2010.
So how are brands and companies, who hope to communicate their products and services to a digital world (that is flooded every single day with more content, more blogs, more tweets, more comments, more news, and more of the more) going to get noticed? Is it even possible to make sense of all that information for your business?
LocalResponse believes you can. We have invited Kathy Leake, LocalResponse CEO and Co-Founder, to be the guest of the next #MobileChat to discuss why intent, relevancy, and context are critical for marketers in the technological revolution.
Kathy is passionate about creating new methods of ad targeting and has been published in numerous articles for industry leading publications including Ad Age, Ad Week, eMarketer, CMO.com, MediaPost, Business Insider, Tech Crunch, GigaOM, Mobile Marketer, Venture Beat and Internet Retailer.
Kathy was named Mobile Marketer’s Mobile Women to Watch in 2013 and 21 Most Powerful Women in Mobile by Business Insider 2012. Listed on Forbes as Top 11 Women Who Started Amazing Companies and both of her start-ups are listed in Forbes America’s Most Promising Companies 2013.
Join us Wednesday, August 21st from 9-10pm ET via #MobileChat on Twitter as Kathy will explain how their technology works and what this overflow of content information means for marketers trying to get noticed on millions of mobile devices.
Chat more soon – Patrick