Are White Labeled Apps Right for Your Internal Communications App? So you’ve heard about “white labeling” for internal communications apps, and you’re curious to know more. But hold on! Before you jump on the bandwagon, let’s take a closer look at why this may not be the perfect fit for your business.
The Price Tag Matters
White labeled apps might look like a budget-friendly option at first glance, but don’t be deceived! While the initial costs may seem lower, be prepared for potential surprises down the road. Consider development expenses, customizations, and ongoing updates. You might also encounter additional charges for multiple platforms and languages.
The Smart Choice: Why Red e App Says No to White Labeling
At Red e App, we’ve made a different call. Instead of going the white labeling route, we operate as a platform. This means thousands of companies and employees benefit from the same product, enjoying timely updates, new features, and seamless cross-platform support.
Smartphone users have truly become creatures of habit. They navigate their digital world with ease, relying on the familiar icons of branded apps like Tiktok, X (formerly recognizable as Twitter), Telegram, WhatsApp, Facebook, and countless others. These apps have become an integral part of their daily routines, seamlessly connecting them with their employers, friends, and family. But what happens when you introduce a white labeled app into this established landscape?
Imagine your company’s branded app competing for attention among the giants of the app store. It’s like a small fish swimming in a sea of hungry sharks. Smartphone users are already conditioned to trust and gravitate towards apps they recognize, those they’ve grown accustomed to over the years. Locating a white labeled app amidst the vast sea of apps can be a daunting task for users. They might struggle to find your app, and as we all know, users have a short attention span. If they can’t find what they’re looking for quickly, they’ll move on to a more recognizable and easily accessible option.
On the other hand, employees tend to place more trust in third-party apps that are widely used and recognized. They feel reassured knowing that these apps have gone through rigorous testing and have gained a solid reputation among users. These well-established apps often offer a more seamless user experience, reducing the learning curve for employees and making communication effortless.
So, when choosing an internal communications app, it’s crucial to take your employees’ habits and preferences into account. A white labeled app may not align with their digital behavior, causing friction and resistance to adoption. Instead, consider offering an app that embraces the familiar and trusted branding of the platform it operates on.
That’s where Red e App shines. We choose not to white label our app because we understand the importance of seamless user experiences. By operating as a platform, we bring together thousands of companies and tens of thousands of employees, all utilizing the same product. This approach allows us to provide timely updates, new features, and robust cross-platform support.
Branding That Matters: Red e App’s Unique Approach
When your employees download Red e App and connect using their personal profile and company information, they instantly become part of a thriving network. Inside the platform, we showcase your company’s brand and content. You have the flexibility to customize your network home page with your logo and a captivating header image. This in-app branding ensures that employees feel at home as they navigate through your network, fostering a sense of belonging and trust.
Red e App follows the footsteps of tech giants like Microsoft and Google, adopting a branded inside approach. Employees download “Red e App,” connect with their personal profiles and company information, and voila! They enter your branded network home page with your logo and header image. It’s a win-win: better app experience, expert implementation, and support teams, all while saving money.
So, let’s skip the disruption and embrace the seamless. By offering a familiar and reliable platform for communication, you empower your employees to engage with confidence, knowing that they are using a trusted app that aligns with their digital habits. In the end, it’s all about creating a harmonious user experience that drives engagement, collaboration, and success. And that’s a win-win situation for everyone involved.
Find the Best Fit for Your Business
When it comes to choosing an internal communications app, there’s no one-size-fits-all solution. Consider the hidden costs of white labeled apps, embrace smartphone user behavior, and weigh the benefits of branded inside options. With Red e App, you can confidently embrace an app experience that aligns with your company’s unique identity. Say goodbye to the white label mystery and say hello to seamless, efficient, and branded communications!